This situation can be assumed, will serve fertile red tub e ground for attacks on public marketing

Money

Prime Minister assures dumping ground downloaded the prices. Test Kalkalist rose large supply created a phenomenon in which the contractors reduce housing prices, but parallel red tub e to dramatically red tub e cut their internal red tub e specifications, the cost of upgrading the accepted level apartment in the tenth of the price jumps. So it looks from the inside
Even after the press conferences and Fetches solemnity of the Prime Minister, the answer Netanyahu's main spring housing prices in the last two years remained dumping ground for construction. If Netanyahu's plan is realized, then within three years flooded with Israeli new apartments.
This situation can be assumed, will serve fertile red tub e ground for attacks on public marketing homebuyers. At such times, teaches red tub e test "Kalkalist" also increases the tendency of contractors to offer very poor specification of new dwellings, red tub e under the usual conditions of living in Israel today. Forcing many buyers to change or upgrade their home before entered her - "Changes tenants 'contractors' language - and spend huge sums of money beyond the cost of acquisition is already very high.
Inferior specifications phenomenon exists in quite a few projects where apartments sell at lightning speed and without will allow customers to truly test the product purchased. Closed conversations with architects who are planning projects for these companies, as well as for some of the organizers of purchasing groups, suggests that this is an intentional and well planned to enable the developer to reduce the apartment, ostensibly based on the method in which it operates. In fact a large part of that "operation" funded by the consumer - purchaser of the apartment - using the "haircut" technical specifications. In other words, the discount received by buyers are spending on upgrading the apartment and bringing the situation unacceptable to them.
Purchasing groups and mass sales campaigns are just one example, but in practice it turns out that even the ordinary projects "suffer from specifications inferior. Consumers do not attach great importance regarding the technical red tub e specifications and cost upgrades they may suffer later just to get the apartment facto standard; They do not give their minds to the question red tub e of which sections detailing hurts them, what you can bargain and what does not, and at what point you should do it. Lack of attention that makes them almost always pay for it with their own money, red tub e and a lot.
Some will argue that the "upgrade" comes as a treat, and that it is sufficient to specifications provided by the contractor. You can say all right - but only partly. Basic upgrades are made by the majority of tenants, originate from the desire to match the needs of the apartment acceptable in the 21st century. "Kitchens contractors have today do not respect the term kitchen," says architect Ariella Schneier, who has been the domain changes tenants in many projects.
"The technology of the kitchens has come a long way, but still, for most contractors you get a kitchen he was only a few boxes with doors. However, red tub e except the kitchen, with the rest of the things in the apartment to live. Whether I get a toilet, the difference between it and the wall-hung WC is aesthetics and ability cleaning ". She said that even field of electrical outlets red tub e left behind and the developers did not reach out to him. "Despite advances in technology and changes in consumer habits, the developer does not meet the real demand of the customers," says Schneier. "In the past managed to have three outlets in the living room and passed cables from place to place; red tub e Today it is not enough and all rooms have a large number of electrical outlets and communication. Salon should have at least six electrical outlets and get half of that. This is money that you as a customer red tub e do not know quantify and entrepreneur earns you. Well as the developer is faced competitive market, and gives a product that can live with. "
Another architect, who requested anonymity, says that after preparing the specifications for the project is sitting with salespeople. "We pass on the items they require me to cut in the purchasers would not ask them," he says. "Their motto is: If Mrs. Cohen did not ask for power points, why do we need to teach her, is a bit reminiscent of the green area that the Israelis manipulators. Entrepreneur needs to make some points that will make his project green. He does not think what is most true ecological but What adds more points and what costs less. everything is measured in money. "
Figures presented by Schneier and me Schneider, owner of DID palm - Prices generally - accepted by most national contractors - indicates that 70% to 80% percent of the buyers are not satisfied with the standard provided them with the contractor. You can tell that this is not some spoiled, but in the public red tub e domain. This finding applies equally to the periphery and in the center of the country demand, though due to price differences, upgrading Apartment periphery occupy a larger rate compared to the price of an apartment in the center of the apartment.
According to Schneier, periphery starts changing average apartment 50 thousand shekels, the outer ring to Tel Aviv - places red tub e like Rishon LeZion, Petah Tikva and Rehovot - change starts at 100 thousand shekels apartment, and Tel Aviv, the changes starting in 200 thousand shekels. According to Schneider, the towers, even in small apartments, consider changes in the amount of one million shekels. "We looked Tower in Tel Aviv and we saw the average execution cost of upgrading the apartment came to 330 thousand shekels, before the kitchen, lighting and other equipment; This is just the offset of the purchaser with the contractor," he said.
Power points and kitchen are the most common changes. Them appear in descending order: gypsum works include niches and lowering TVs and air-conditioning ducts; Cladding and flooring works; Aluminum - especially the addition of electric motors for shutters, air conditioning, plumbing points including taps and sanitary ware; Only at the end of the list breaking walls and changing the structure of the apartment - this is used once in the list of changes. According to Schneier, the reason is increased awareness of Interior Design among developers, who earns are buyers who get apartments with good planning. red tub e
Besides red tub e the fact that the kitchen is one of the most common upgrades, is also the most expensive upgrades. Random testing three different projects found that apartment on investment of 32 thousand shekels in upgrading the kitchen, Tel Aviv invested some 50 thousand shekels, and luxury tower